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This calculator is designed specifically for emerging clothing designers who want to price their products strategically and profitably. Setting the right price for your merchandise is crucial for the success of your brand - too high and you might lose potential customers, too low and you risk undervaluing your work and cutting into your profit margins.

What Makes This Calculator Different

• Designed specifically for independent and small-batch clothing brands
• Accounts for both direct costs (materials, production) and indirect costs (marketing, overhead)
• Provides pricing recommendations across different sales channels (DTC, wholesale, retail)
• Helps you visualize your profit margins at different price points

Understanding Your Pricing Strategy

Remember that pricing isn't just about covering costs - it's about positioning your brand in the market. Premium brands command higher prices not only because of higher-quality materials, but also because of their perceived value, brand story, and exceptional customer experience.

Your price is a communication tool that tells customers what to expect from your brand. Make sure it tells the right story.

Key Factors to Consider When Pricing

• Material Costs: The cost of fabrics, threads, buttons, zippers, and any other materials used in production
• Labor: Time spent designing, cutting, sewing, and finishing your pieces
• Overhead: Studio space, equipment, utilities, website maintenance, etc.
• Marketing: Photography, social media, advertising, influencer partnerships
• Profit Margin: Your take-home profit after all expenses are covered

Get started by entering your product details in the database below!

Price My Merch (Self-Manufacturing)

Price My Merch (Supplier Manufacturing)